Closer customer relationships
“We’re transforming an entire industry,” Jason Gies declares enthusiastically. “In effect, we’re building a whole new ecosystem that allows us to form closer and more sustainable relationships with our customers.” Gies heads up eMobility Business Development at Navistar, which includes the development department for electric school buses. For him, building up this division is “an opportunity you only get once in a hundred years.”
To achieve this, Navistar has launched its 5 C Strategy that ensures customers have a successful transition to electric vehicles. The five Cs stand for consulting, construction, charging, connectivity, and conservation.
What all of this means in practice becomes clear when you look at pioneers like Robert Brown, IC Bus Regional Sales Manager for Navistar Canada, and his colleague Cam Stauffer. As Technical Service Manager Stauffer traveled back and forth between Ontario and British Columbia in the midst of the COVID-19 pandemic to train the people in charge of school district 20. All the while, he had to stay up to date with the latest technology himself — in order, for instance, to develop an optimal charging and maintenance concept with the future users of the vehicles.
It was no coincidence that the market launch took place in this very rural region of British Columbia. “We could have taken a simpler approach and started in Southern California, where the weather is always good and the population is already very eco-conscious,” Robert Brown explains. “But our team wanted to show that our product also works in a challenging environment.” The town of Castlegar, with a population of 10,000 and a vast catchment area that is almost completely devoid of electric mobility infrastructure, seemed ideal for this project. There are mountains to cross and bitterly cold winter months to get through.
Charging infrastructure as a major challenge
“If an electric bus can run reliably in Castlegar, it will run just about anywhere else,” Jason Gies confirms. A particular challenge was the charging infrastructure. “Our goal is to have the necessary charging stations in place before we even deliver an electric bus,” says Gies, “but that’s easier said than done.” Navistar needs partners to set up the charging stations, and in most cases, they are regional energy companies. “But we have to adapt to the local circumstances,” emphasizes Gies. “There is no standard solution.” For the future, the partners are also working on solutions that include solar panels, which would allow customers to produce their own electricity.
The sale of electric school buses must be planned well in advance. “We tell customers: if you want to purchase electric buses in five years’ time, let’s start talking about charging now,” Gies explains. In addition to product support, Navistar also provides advice on subsidy opportunities. “We are familiar with the programs in each state and province,” Gies says. The subsidies make it easier for school districts to purchase electric buses, which are, after all, significantly more expensive than vehicles with an internal combustion engine.
However, school bus operators consider more than just the subsidy in their calculations. “The remaining extra costs of acquisition amortize quickly,” explains Lisa Phillips, a manager in the Transportation Department for school district 20. “By using electric vehicles, we save one of the main cost drivers: diesel fuel. The buses also require much less maintenance because they don’t have transmissions and there’s less wear and tear on the brakes, for example.” Navistar and IC Bus have developed new tools and maintenance processes to help with the upkeep. Plus, employees of the school district are being coached on electric drive technology, since only a few mechanics have been trained to work with high-voltage equipment.
Lisa Phillips helped introduce electric buses for her school district in Castlegar. The 40-year-old is now in charge of fleet management, drivers, route planning, maintenance — in fact, just about everything. “The staff at Navistar really did a great job,” Phillips says. “They were always there to help us, planning with us for almost two years and training us to become electric bus specialists.” One challenge, for example, was the regulatory authorities, who had no standardized tests in place to approve electric vehicles.
But all the effort was worth it, because the buses have been received very well by users. “Our students love the new electric buses. They’re really proud to make a contribution to protecting the environment,” reports Phillips. The new soundscape is also fascinating: “During the first test drives, those of us inside the bus didn’t hear a thing when the motor started,” recalls Phillips. “Everyone wondered whether or not it was running.” Then the bus had to withstand an endurance test through the mountains — and passed with flying colors, as Phillips explains: “Even there, it managed to deliver the promised range of about 200 miles.” Carlie O’Brien has been driving the electric bus for a month; she just finished a tour to Castlegar. After 15 years in a diesel school bus, she can now testify to a whole new driving experience: “The vehicle is extremely responsive, the handling is easy, the braking system is fantastic — driving an electric bus is just fun.”